Amazon Prime has dropped a trailer for its new Shark Tank-inspired show, Buy It Now, hosted by JB Smoove. In this series, inventors pitch their product ideas to a panel of investors and a unique audience of 100 potential customers. If the audience approves, the investors get the final say on which products will be sold on a special Buy It Now section of Amazon's store.
Announced earlier this year, the show will let viewers shop directly for winning products through a QR code displayed during episodes. A lucky contestant in each episode will also receive a $20,000 prize.
The celebrity panel rotates, featuring well-known names like Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. Joining them are three Amazon executives and Jamie Siminoff, who will serve as the resident judge. Interestingly, these panelists will also be promoting their own products on the Buy It Now store, so you may come across Paltrow’s Goop offerings.
While the show is clearly designed to encourage more Amazon shopping, at least viewers will have insight into the products they're purchasing.
The first three episodes drop on October 30, 2024, with 13 episodes airing until January 8, 2025. A behind-the-scenes podcast, This is Small Business: Behind the Buy, debuts the day after the premiere.
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